Manufacturer Offer

GM First Responder Offer

  1. $500 Offer
  • Applies to this new 2026 Chevrolet Colorado

Disclaimer(s)
  • Must be a current Firefighter, Police, EMT/Paramedic, or 911 Dispatcher. First Responders employed by federal, state or municipal governments may be subject to restrictions that limit their ability to accept this offer. Accordingly, this offer is void unless permitted by applicable federal, state and municipal laws, regulations, rules, ordinances, policies, codes of conduct, and other directives or standards regarding ethics and gift acceptance by the applicable federal, state or municipal employees. By accepting this offer, you verify that doing so complies with all laws, regulations, policies or other restrictions regarding ethics or gift acceptance that apply to you. Eligible participants are able to sponsor their spouse. At participating dealers only. Visit gmfirstresponderappreciation.com for program eligibility details and for a list of eligible vehicles. Not available with some other offers. Must provide authorization number to participating dealer prior to or at time of vehicle delivery to receive offer. Must take new retail delivery by 01/04/2027.
  • See State Disclaimer *

* MSRP is the Manufacturer's Suggested Retail Price (MSRP) of the vehicle. It does not include any taxes, fees or other charges. Pricing and availability may vary based on a variety of factors, including options, dealer specials, fees, reconditioning charges, and financing eligibility. Pricing does not include dealer reconditioning on pre-owned vehicles. Consult your dealer for actual price and complete details. Vehicles shown may have optional equipment at additional cost.
*Pricing provided may vary significantly between website and dealer as a result of supply chain constraints. Pricing shown is non-binding and does not constitute an offer. Contact your dealer for updated vehicle pricing.
* The estimated selling price that appears after calculating the dealer offers is for informational purposes only. You may not qualify for the offers, incentives, discounts, or financing. Offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details.
* Images, prices, and options shown, including vehicle color, trim, options, pricing and other specifications are subject to availability, incentive offerings, current pricing and credit worthiness.
* Max payload/towing estimate ratings shown. Additional options, equipment, passengers, and cargo weight may affect payload/towing weights. See the dealer for details.
* In transit means that vehicles have been built, but have not yet arrived at your dealer. Images shown may not necessarily represent identical vehicles in transit to your dealership. See your dealer for the actual price, payments and complete details.
*Trade Voucher-Eligibility must trade vehicles of 2014 or newer in good mechanical and cosmetic condition under 100k miles.
*Financing Incentive- Dealer must secure financing with a preferred lender with 20% down payment at 48 months. The consumer must qualify for 4.99% APR.